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Ex-Google PPC Talent On Your Side

Take your Google Ads performance to the next level with account management performed by industry veterans.

Consistent Conversion is a Premier Google Partner specializing in full-service management of Google Ads (formerly AdWords).


Proven search strategies to reduce costs and uncover additional profitable traffic focusing on Google Ads and supplemented by Bing Ads


User intent and search behavior differ on mobile. Device-specific optimization is the only way to unlock the true value of mobile.

Google Shopping

Optimization of all feed attributes to improve positioning & maximize revenue from e-commerce queries.

Display Prospecting

Generate demand from new visitors through display prospecting on the Google Display Network including YouTube and Gmail.

Conversion Rate Optimization

Increase the value of each click through landing page and funnel optimization.

Dynamic Remarketing

Convert visitors who have previously abandoned your funnel, or present existing customers with new messaging.

We craft search & display solutions that work.

No two businesses are identical, so no two advertising campaigns should be either. Each PPC  campaign we build leverages the optimal product  mix based on your business model and goals.

We go deeper than 'Integrated' agencies can.

You wouldn’t want your accountant performing your annual physical, so why work with one agency that does everything just well enough? Here are a couple of views  behind our approach.

The data flowing into your account is [slowly] telling you something

If you follow the right data for long enough, the path to success often reveals itself. Account tune-ups may deliver quick wins, but lasting Google Ads success is the result of continuous optimization. It may take months for an account to reach its full potential, with some level of ongoing tuning needed to maintain that level of performance.

Our full-service account management model enables us to invest the resources necessary to deliver lasting value.

Refining what already works ultimately reaches a limit

Some PPC practitioners make the mistake of placing too much emphasis on wringing efficiency from tried-and-true strategies. The best PPC practitioners invest in new strategies to uncover incremental traffic while still caring for their core campaigns. We will conservatively invest a portion of your monthly budget in new strategies at a level reflective of their risk. Some of the best third-party tools in the industry assist us here.

Monthly PPC Management

All of our services are rendered in-house on a monthly basis with no contract.

Our Management Process Involves:

  • Pre-Engagement: Understand your business and goals
  • Research & Historical Evaluation: Examine past performance and competitive landscape
  • Strategy Development: Determine product mix, account structure, and key areas to test
  • Implementation: Launch campaigns and collect data
  • Optimization: Continuously refine based on performance

Our Monthly Management Includes:

  • Proactive optimization to lower cost per conversion and locate areas of additional growth
  • Access to an intuitive online dashboard displaying key performance data
  • Regular reporting to uncover trends and report on improvements
  • Dedicated phone & email support
  • Opportunities to test new Google Ads features and betas

Our Team Continuously Refines:

  • All quality score components
  • Keyword/Ad relevance
  • Keyword coverage across head/body/tail segments
  • Landing pages & conversion funnel
  • Ad Formats & Extensionss
  • Device-specific optimizations
  • Bidding strategy
  • Display Network opportunities

1 out of every 5 clicks is fraudulent.

Most advertisers don’t realize the extent of click fraud on search. We employ cutting-edge software to help identify & eliminate click fraud before it reaches your account.

We. Know. Pay-per-click.

Get in touch to see how we can grow your business.

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Talk to a Pay-Per-Click ExpertI'd Like More Information

Do you spend more than $5K/mo on Google Ads? Request an account review performed by an ex-Google member of our staff. Learn how to lower your account's costs and improve conversion volume over a live screen share.

You wouldn’t want your accountant performing your annual physical, so why work with one agency that does everything just well enough? Here are a couple of views behind our approach.

On-Demand Reporting. Zero Fluff.

Beyond the regular insights you’ll see from us, each client receives access to a purpose-built dashboard displaying PPC metrics and trends that are actually meaningful

Over the past nineteen years, Google Ads (formerly Google AdWords) has evolved into a remarkably sophisticated advertising platform. Depending upon how it is leveraged, Google Ads has never been a more valuable channel, or a more expensive one.

Consistent Conversion was founded in New York City by Keyen Farrell, a Google alum with nineteen years of paid search experience. As a Premier Google Partner, our agency ranks among the top 2% of all Google Partners.

Collectively, our team has built and optimized thousands of top-performing campaigns, driving more than a quarter-of-a-billion profitable clicks.

We work with some of the most sophisticated advertisers in the country.

Over $1B in Money Transfers Annually

#1 Rated Triathlon Brand

The Only Term Life Insurance Endorsed by Dave Ramsey

Learn how Consistent Conversion can help grow your business with a free consultation.